Analysis Of Company Performance Using The Balance Scorecard Method

Abstract

Technological advances have dramatically changed the company's management system. Companies must create a good measurement system from traditional methods. A better measurement is used, namely the Balanced Scorecard. The Balanced Scorecard has four methods as a measurement tool: financial, customer, internal business, and learning and growth. The object of this research is PT. Sarana Cipta Mandiri Utama. This study uses primary data sources as the main data. Overall, the performance condition of PT. SCMU is included in good condition with a total score of 33% with category B. By using 4 perspectives, the results of the company's performance measurement are more comprehensive so that it can look at all sides to consider long-term decisions that will be taken by the company. Performance measurement using a balanced scorecard can provide more comprehensive information for the company so that the company can evaluate the company's weaknesses or shortcomings from all perspectives.