Integrasi Data lapangan pada Penagihan Pajak Reklame di Kota Surabaya
Keywords:
data integration, billboard tax, MONPD, tax collection, regional revenue agencyAbstract
The Surabaya City Regional Revenue Agency (Bapenda) is facing a problem with the discrepancy between advertising object data in the Regional Tax Monitoring System (MONPD) and actual conditions in the field. This data discrepancy has an impact on the suboptimal advertising tax collection process and has the potential to cause leakage of Regional Original Revenue (PAD). This community service activity aims to improve data accuracy and the effectiveness of advertising tax collection through the integration of digital data in MONPD with field verification results. The implementation method includes field observation, re-registration of advertising objects, physical measurement of media, recording coordinate points using GPS, visual documentation, and updating data into the MONPD system. The results of the activity showed the discovery of various data discrepancies, such as advertisements with expired permits that are still installed, unlicensed advertisements and incorrect coordinate points. The data integration carried out has an impact on increasing database accuracy, the accuracy of issuing warning letters, and mapping tax objects that are more targeted. This activity contributes significantly to strengthening the advertising tax collection system and supporting the optimization of Surabaya City's PAD.
Keywords: data integration; billboard tax; MONPD; tax collection; regional revenue agency
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