Pemberdayaan Ekonomi Masyarakat Lokal di Kota Merauke melalui Pengembangan Usaha Kecil dan Menengah
Abstract
The community service programme in Merauke City focuses on local economic empowerment through the development of small and medium enterprises (SMEs). The activities include socialisation, intensive training, ongoing mentoring, and facilitation of access to capital and markets. Training covers business management, marketing strategies, financial management, and information technology, while mentoring ensures practical application of the knowledge gained. Easy access to finance and markets, as well as utilisation of digital technology, improves SME business performance. Conducive infrastructure and regulatory support reinforced the success of the programme. Periodic evaluations show significant improvements in business turnover and profitability, as well as the entrepreneurial spirit of the community. This success proves that with the right strategy and adequate support, SMEs in Merauke can thrive and contribute to local economic prosperity. This empowerment model has the potential to be replicated in other regions, inspiring similar efforts across Indonesia.
Keywords: Economic empowerment, small and medium enterprises, Merauke City, intensive training, sustainable mentoring
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